UGC Creator & Photographer in Madrid

Anya Baro is a Madrid-based UGC creator and photographer, making natural lifestyle content and photography for beauty, wellness and lifestyle brands. The work is built on professional photographic judgment — composition, light, colour — delivered in the natural, believable format brands look for when they ask for UGC.

What I create

• UGC-style photography: product-in-use, everyday context, hands and detail shots
• Natural lifestyle content built around real routines rather than a studio set
• Short vertical video as a secondary format alongside photography
• Content delivered in English, shot and edited for social, web or ad use depending on the brief

Who it’s for

Mostly beauty, skincare, wellness and women’s health brands, plus lifestyle/home, food and hospitality, and design-led consumer products. Apps and services that need a tasteful, human way to show their product also fit well here.

Visual approach

The starting point is photography, not influencer content. That means the same attention to light, framing and colour that goes into commercial photography, applied to something that still reads as real and unstaged — not a studio-lit ad pretending to be a phone photo, and not a phone photo with no craft behind it either.

Process

A short brief call or written brief, then a shoot — in Madrid, or with product shipped in ahead of time — followed by a select and edit pass, and delivery of final files sized for however the content will actually be used.

Madrid & logistics

Based in Madrid, Spain. Products can be shipped here for a shoot, or a brief can be worked around an existing location. Communication and content are in English; Spanish is basic, used only for day-to-day logistics on the ground.

For a version of this that leans more into the photography craft itself, see UGC Photography in Madrid. For product stills and lifestyle imagery outside a UGC brief, see Product Photography in Madrid.